This course started with creating a UX portfolio. Creating this portfolio provided me with essential knowledge and tools to design for the user experience.

For the design challenge we fully focused on the user experience but we received feedback that for companies the best UX is not always the solution, as companies have also commercial interests. This triggered me and plays a central role in my design process, searching for a balance between the interests of stakeholders.

Together with Stijn Oude Lenferink, I wrote a manifesto about the importance of empathy, to understand the user’s perspective. Especially as ‘meaningful’ becomes more important with the upcoming transformation paradigm. Finally, the course provided several theoretical models I worked with during the master